The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao. Today, the SPBA continues to recognise and honour Singapore brands that have been developed and managed effectively through various branding initiatives.

To meet the demands of the market, the SPBA comprises five main Award Categories, namely SPBA – Promising Brands, SPBA – Established Brands, SPBA – Heritage Brands, SPBA – Regional Brands and SPBA – Special Merit